Signs of desperation @ Chrysler

So Chrysler has finally done it. This will be a sign of things to come. A vote of confidence from the top management on the reliability of its products may just work to draw more customers to the showrooms. But my prediction? The gimmicky promotion won’t last long. I wonder what the Marketing folks are really talking to the Bean Counters and the Legal folks when they came up with the campaign. This is class-action hell 10+ years down the road when these 07-08 stock start coming back to Chrysler to ask back the money they’ve “loaned” Chrysler with the initial purchase. Except as these cars get older, this “Payback”‘s gonna be a b!tch.

I applaud Cerberus, the new Chrysler owners, on entering the Auto stage displaying their cajones with such audacity. Now I may just go out and hunt for the cheapest car on the lot that’s still covered by this warranty. Granted, I couldn’t find the fine print of this on any of Chrysler’s sites, except this blurb:

“*See dealer for a copy of limited warranty and details. Non-Transferable.

Not available on SRT and certain fleet vehicles. On purchases begining 7/26/07”

But this sounds like exactly what the American makers need to instill the much needed consumer confidence back into their products. Let’s just hope that the new Chrysler won’t get burned in the process.

I guess turn the company around first, and then worry about the future charges in the future, right?


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