According to this:
“ Nintendo, which has recently overtaken Sony in market value, raised on Wednesday its sales target for the full year to March by 18 percent to 16.5 million units. Sony aims to sell 11 million units of the PS3 in the same period.”
Those are some pretty lofty numbers still for such an expensive console. Like I said, Sony is determined to profit from one of its strongest brands, and profit big.